About the Job
Ready to blend culture, creativity, and clean ingredients into scroll-stopping content?
The TikTok & Social Content Creator is the driving force behind our TikTok-first storytelling — bringing Smoothie King to life through bold, culturally relevant, short-form video content that feels native, entertaining, and impossible to ignore.
In this role, you’ll turn health, nutrition, and performance into content that educates without preaching and entertains without losing credibility. You’ll ideate, create, and publish platform-first content that builds community, sparks conversation, and packs more power into every post.
Working cross-functionally with internal teams and agency partners, you’ll ensure everything we put into the world is on-brand, accurate, and aligned to business priorities — while keeping our voice confident, clever, and unmistakably Smoothie King.
Content Strategy & Creation
- Develop and execute TikTok-first content aligned to brand positioning, cultural trends, and our holistic health philosophy.
- Create a blend of original, small-scale content (shot and edited in-house) and curated content from influencers, franchisees, and fans.
- Translate health, nutrition, and performance concepts into consumer-friendly, culturally relevant content.
- Monitor TikTok and social platform trends and help turn relevant signals into on-brand content ideas.
- Write concepts, captions, and scripts; collaborate with agency partners and internal teams to bring ideas to life.
- Support influencer and creator content by reviewing, selecting, and recommending high-performing assets for reposting and amplification.