About the Job
The Associate Brand Manager is a hands-on, execution-focused marketer who supports the development and day-to-day execution of brand plans across the Juanita’s Foods portfolio of authentic Mexican canned foods. Reporting to the Director of Marketing and working closely with the Brand Manager, this individual owns project execution, analysis, and coordination that keep brand initiatives moving — from packaging and promotions to content and shopper programs. This is a growth role on a lean, middle-market team, ideal for an early-career marketer who wants to build broad brand-management skills by doing. Bilingual English/Spanish ability and authentic cultural fluency with Hispanic and Latino consumers are central to the role.
Key Responsibilities
Brand Support & Execution
- Support the development and execution of brand plans, campaigns, and promotions for assigned products.
- Own project timelines, briefs, and coordination across internal teams and external partners.
- Manage day-to-day execution of packaging updates, promotions, and marketing materials.
Analysis & Reporting
- Track and report brand, category, and campaign performance.
- Analyze sales, syndicated, and consumer data to surface insights and recommendations.
- Maintain budgets, invoices, and project trackers.
Consumer & Cultural Marketing
- Help create culturally relevant, bilingual English/Spanish content and messaging rooted in Mexican cuisine and Hispanic/Latino culture.
Cross-Functional Coordination
- Coordinate with sales, operations, the digital/content team, agencies, and vendors to execute initiatives.
- Support new product launches from concept through commercialization.