Member Spotlight
I started in television in my 20s, where I learned about the power of media and the responsibility that comes with that influence. But I truly fell in love with the industry when I joined 95.9 The Ranch in Fort Worth. There’s something special about seeing a business owner’s excitement when they hear their business name, or better yet, their own voice on the radio. That’s when it clicked for me. These aren’t just advertisements. They’re people’s dreams, livelihoods, and years of hard work. Being trusted to help those businesses grow is both a privilege and a responsibility I don’t take lightly
The ability to listen, and I mean really listen. It’s easy to get caught up in what we’re trying to sell or the message we’re trying to deliver. But the real value comes from understanding the person on the other side of the conversation. Ask thoughtful questions, be genuinely curious, and listen to understand rather than respond. The better you understand someone’s goals and challenges, the better equipped you are to make a meaningful impact.
I’ve learned that not every client is the right fit for every medium, and that’s okay. A local cupcake shop may not need radio advertising across the entire DFW metroplex, but a geo-targeted digital campaign might be perfect. Knowing where my media shines, being honest about where it doesn’t, and recognizing when someone simply isn’t a believer in my product has been an important lesson. Not every opportunity will become a sale.