About the Job
We’re partnering with a growing marketing agency seeking an experienced programmatic media leader to drive strategy, execution, and performance across a portfolio of client accounts. This role combines hands-on platform expertise with client leadership and team development responsibilities.
The ideal candidate brings deep experience in programmatic advertising, a strong understanding of the broader paid media landscape, and the ability to translate business objectives into effective media strategies. This individual will work closely with clients, internal teams, and agency leadership to deliver measurable results while helping shape best practices across the media function.
This role is a hybrid opportunity in Downtown Dallas with 3 days a week in office expected. Relocation is not offered for this role so we are targeting candidates in the DFW area.
Responsibilities
- Lead programmatic media strategy, planning, execution, and optimization across multiple client accounts.
- Serve as a trusted advisor to clients, providing strategic recommendations and performance insights.
- Develop audience, channel, and targeting strategies aligned with business objectives and campaign goals.
- Oversee campaign setup, quality assurance, pacing, performance monitoring, and ongoing optimization.
- Manage media investments across a variety of digital channels, including display, video, CTV, audio, native, and emerging platforms.
- Partner with cross-functional teams including paid search, paid social, analytics, creative, and account services to develop integrated media solutions.
- Analyze campaign performance and identify opportunities to improve efficiency, scale, and overall return on investment.
- Support measurement and reporting initiatives, ensuring stakeholders have clear visibility into campaign performance and business impact.
- Lead performance reviews, strategic planning discussions, and client presentations.
- Mentor and develop junior media team members while helping establish operational best practices.
- Contribute to new ideas, process improvements, and innovation across the broader media organization.