About the Job
Our Media Investment Specialists are highly capable data enthusiasts with a passion for understanding the numbers, with a few well-crafted skills looking to expand their capabilities. Being in platform, and managing the technical aspects of day-to-day campaign management, excites them. They’re logistically savvy as they guide tag management and other media operation workflows, to ensure campaigns are setup for success, prior to launch.
In addition, they work well with other parts of the media equation and are interested in providing strategic insight to help assist our Media Management Team in the development of media plans that they’ll be in-turn, helping to execute.
Key Responsibilities
- Execute paid media campaign builds in social channels (Meta, Linkedin, TikTok, Twitter, Reddit, Snapchat), programmatic channels (display, native, CTV, OLV, DOOH), search (Google Ads, Bing, Amazon), and shopper across a variety of DSPs
- Manage a variety of accounts across different verticals
- Collaborate with internal teams to formulate and create strategic proposals that meet identified objectives
- Traffic Management: Manage the execution and deployment of creative assets and tags across search, social, and programmatic video and display campaigns: Ad-serving, trafficking, optimization troubleshooting, etc.
- Analytics & Operations Strategy: Provide high-end monitoring and detailed reporting of media activity. Monitor KPIs (Leads, Sales, ROAS, etc.) daily and work on standard and executive-level reporting and activity summaries
- Support agency teams during operational and business reviews and acting as a critical team member for operational and technical discussions
- Campaign Monitoring: Identifying and escalating potential technical issues and opportunities to refine campaign performance across search, social, and programmatic display and video campaigns
- Create data visualizations in Google Looker Studio that help tell a campaign’s story in a way that is digestible to clients
- Create pixels, tag websites, and ensure accurate conversion tracking across channels
- Maintain open communication with vendor partners and execute PMPs and PG deals
- Work closely with media management, and appear on client-facing calls