Senior Director of Media Strategy- LERMA

LERMA/ is seeking a Senior Director, Media Strategy — a leader who understands how media shapes culture and how culture drives connection. This role is responsible for building modern, insight-driven media strategies that move people and deliver real business impact.

You’ll sit at the intersection of strategy, storytelling, and innovation — partnering across disciplines to ensure media is not just a channel, but a driver of meaningful brand experiences. As a senior leader, you’ll guide clients, grow the business, and develop a team that’s curious, collaborative, and built for what’s next.

Key Responsibilities

Shape What’s Next

• Lead the development of culturally relevant, forward-thinking media strategies grounded in data, creativity, and emerging technologies
• Ensure media approaches are aligned to business goals and designed to deliver measurable impact
• Partner across Brand Strategy, Data & Analytics, and other disciplines to create cohesive, audience-first plans
• Represent media as a core voice in integrated strategy, ensuring it plays a central role in how ideas come to life

Lead Clients & Grow the Business

• Act as a trusted advisor to senior clients, building relationships rooted in insight, honesty, and impact
• Drive growth across existing and new business through strong strategic thinking and innovative ideas
• Bring a deep understanding of category dynamics, cultural shifts, and consumer behavior to every engagement

Drive Performance & Accountability

• Ensure teams are set up for success with clear direction, strong briefs, and aligned expectations
• Oversee the full media lifecycle, including planning, investment, and financial management
• Leverage data, analytics, and evolving tools to continuously optimize performance and strengthen outcomes

Build & Inspire Teams

• Lead and grow a high-performing media team, creating an environment that values curiosity, collaboration, and accountability
• Provide clear direction, mentorship, and opportunities for development across all levels
• Ensure teams are structured and resourced effectively to deliver great work and sustainable growth
• Champion LERMA/’s values and foster a culture that reflects who we are and how we work

Stay Connected to Culture & Innovation

• Keep a pulse on the evolving media landscape, from new platforms to shifting consumer behaviors
• Translate trends into meaningful opportunities for clients and the agency
• Build strong relationships with media partners to unlock new ideas and capabilities
• Contribute to LERMA/’s voice in the industry through thought leadership and POVs

Qualifications & Experience

• 10+ years of experience in media strategy, planning, or related disciplines
• 5+ years leading teams and managing people
• Proven ability to develop and lead integrated, cross-channel media strategies
• Strong analytical mindset with comfort translating data into actionable insights
• Track record of driving client success and contributing to business growth
• Experience with upfront negotiations and working within restricted categories is a plus

Skills & Attributes

• A clear point of view and the ability to influence at senior levels
• Strong organizational skills with the ability to manage multiple priorities
• Attention to detail and a commitment to quality
• Confident communicator and presenter
• Collaborative mindset with a passion for integrated work
• Proactive problem-solver who takes initiative
• Comfortable navigating a fast-paced, evolving environment

What We Offer

• Competitive salary based on experience
• Paid company holidays and vacation earned per year
• Paid sick leave
• Comprehensive benefits package including medical, dental, vision, life/ADD, and short-/long-term insurance
• 401k and annual profit-sharing retirement plans