Paid Media Strategist- Asher Media

Job Description:

2-5 years of strategic media experience in digital and traditional media is required to maintain oversight for all assigned accounts, focusing primarily on the development, implementation, and stewardship of client media plans
Ensure best practices for quality across the department and accounts
Participate in agency management, staff development and command a broad marketing knowledge with concentrated focus from the media perspective
Manage a group of accounts and team of professionals growing them into a superior group of planners
Analyze, select, recommend and implement small and large strategic media campaigns
Responsible for controlling and achieving due dates on all planning and buying projects
Possess on-going knowledge of media innovations, changes and practices
Participate in new business efforts
Provide strong leadership direction and delegate accordingly
Oversee/prepare and present cohesive and intelligent media plans for multiple accounts
Oversee/prepare budget summary/flowchart maintenance for designated accounts
Oversee/prepare maintenance of records/periodic reports as required
Develop and Maintain Client/Agency and industry relationships
Anticipate Client needs; be proactive rather than reactive; identify potential problems and devise solutions
Provide a high energy level, bringing new ideas to the planning function

Primary Responsibilities:

Build effective, well-documented media plans
Serve as a primary liaison between the agency and clients
Provide media insight beyond the data; ability to think strategically and explain rationale based on years of previous experience
Develop a deep understanding of the client’s business
Oversee maintenance of budget control for client-approved plans during and after execution
Together with the team, successfully meet the client’s KPI’s and targets.
Manage the successful execution of paid media campaigns across traditional and digital channels
Collaboratively work with media channel experts and data analysts
Overseeing ongoing performance and optimization of live campaigns, managing quality control and media budgets, and overseeing regular reporting to track results against our clients’ goals
Strong presentation skills
Proactively work to solve problems and come up with strategic solutions
Know and keep up to date on all available market and consumer information necessary to the preparation of the most effective and efficient media planning
Alert to new media or new methods of using existing media as well as new methods of measurement, tracking and reporting
Keep management informed of account opportunities, issues and plan changes
Train and develop direct reports
Motivate team and encourage innovation and creativity throughout all projects by serving as a role model within the group
Responsible for supporting leadership within agency

Additional Requirements:

Digital AND Traditional experience required
An advanced knowledge of accounting principles required
Immaculate attention to detail required
Passionate about finding unique but strategic solutions for clients
Skilled in working with small and large budgets
Excellent writing and presentation skills; able to “sell” recommendations/POVs
Ability to multi-task, managing multiple accounts
Be proficient with use of research tools:
- MRI, IMS, Scarborough, Vivvix, SRDS, SQAD, Reach/Frequency Modeling, Market Analysis such as CDI/BDI, Nielsen, ComScore, Nielsen Audio and knowledge of Strata resource and usage
Organized, meets deadlines, communicates clearly

15 Days of PTO; 15 Holidays; 10 Paid Volunteer Hours

Paid Health/Life Benefits Maternity/Paternity PTO with tenure

Free gym membership in Dallas office

Free parking