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About The Job

Top Reasons To Work At Bimbo Bakeries USA

Salary Range: $94,300 – $122,600

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Position Summary:

BBU is looking for a confident, self-starting performance driven media professional. Someone who can lead all elements of activation – from planning to execution with agencies to optimization to reporting

The ideal candidate will have a passion for digital marketing and will be willing and excited to share knowledge and train their team on running a successful campaign and testing program. Most importantly, someone who takes contributing to a positive and healthy workplace as a serious responsibility.

This role will primarily focus on media strategy / planning, and directing executional teams in daily management of campaigns, tests, and optimizations. The perfect candidate understands the mechanics of digital channels/tactics through hands-on-keyboard experience, and how they fit in the context of the broader communications plan. This role will require high levels of cross-functional collaboration with both internal and agency teams, including brand management, analytics, sales, creative, and media agencies.

Key Responsibilities

  • Direct hands-on-keyboard resources at Agency to provide inputs to campaign planning, test design details, and optimization.
  • Oversee Agency execution of campaigns, tests, and optimization (e.g. ensure campaigns are created with appropriate levels of granularity / detail to facilitate granular reporting and insight generation of performance data across dimensions like audience, channel, geography, and tactic).
  • Support analytics team members to identify media optimization opportunities and provide data for test and campaign measurement.
  • Support Brand teams in identifying testing hypotheses and action statements – proactively championing prior in-platform learning that could drive better results over time
  • Define parameters and execution mechanics for media test designs.
  • Translate media test / optimization / campaign outcomes to actionable next steps.
  • Maintain strong expertise in digital media landscape, including media partners/products and industry best practices.
  • Collaborates with cross-functional team and able to succinctly communicate approach, performance and outcomes.

Leadership Competencies

  • Adapts approach and attitude in real time, according to the changing demands of different situations.
  • Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
  • Holds self and others accountable to meet commitments.
  • Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

Education And Work History

  • Bachelor’s Degree in Business, Marketing or related field preferred.
  • 5+ years of experience in performance media for successful consumer products brand(s); current or prior experience with paid social, display, video, search, content syndication.
  • Understands mechanics of major media channels (display, OLV, programmatic, social, linear TV, OTT, streaming radio, etc.)
  • 15% travel
  • Familiarity with common ad servers and DSPs.
  • Ability to set KPI’s and communicate performance, improve measurement – is eager to develop further skills in extracting and translating the most meaningful data into insights to the team
  • Experience translating media data to actionable insights to inform testing backlog creation / prioritization, test design details, and measurement.
  • Ability to communicate test / optimization objectives and media buying details to hands-on-keyboard resources clearly and prescriptively (e.g. targeting parameters, channel details, buy mechanics, audience data sources).
  • Experience using and applying research tools such as ComScore, MRI, Google products.
  • Experience leading a team.
  • Outstanding written and verbal communications skills.
  • Math, analytical and forecasting skills.
  • Organized and effective time management.
  • Proficient in Microsoft Excel and PowerPoint.
  • Ability to self-organize and execute deliverables independently.

Preferred Skillset

  • Experience with ad serving technology: trafficking, pulling reports, making and placing tracking tags.
  • Experience with bid management platforms (Kenshoo, Marin, etc.)
  • Working knowledge of Google Analytics or similar web analytics suite.
  • Prior experience at an agency or managing an agency.