LOOMIS- Media Buyer

About the job

NO MORE SUNDAY SCARIES

Getting up on Monday mornings is energizing when you love your job. If you’re a true “ad soul” who thrives on juggling projects, wearing multiple hats and finding the best way to deliver client solutions, LOOMIS could be your new agency home. We work hard to make meaningful impact for all our stakeholders with a passion for what we do, but we also believe in balance and having fun together.

Still reading? Good! We hope that means you’ve got a few years under your belt and you’re ready for a new challenge. Let us share with you our wish list for this role: our ideal candidate is someone who loves the fast-paced agency life. Who appreciates the importance of a solid plan, but secretly loves the thrill of a last-minute pivot. Someone with a head for strategy and a heart for the craft of client service. Who can lead when needed and follow directions down to the details. Someone with a learner mindset who believes there is no finish line for learning and self-improvement.

We don’t do silos around here, and we count on everyone to think creatively and contribute ideas. This is the kind of place where if you bring your curiosity, creativity, and passion every day, it will be matched by a talented team who loves what they do and who they work with.

BE INSPIRED BY THE CHALLENGER SPIRIT

Our agency exists to help underdog brands think differently, fight smarter, and find new ways to win. LOOMIS has been listed on The Dallas Morning News ”Top Places to Work” list for 10 years running. We really want our agency to be a place our pack loves to work and — let’s be honest — our dog-friendly environment is a big part of that. Feel free to bring your (well-behaved) pup with you on our in-office days (Tues/Wed/Thurs). Mondays and Fridays, they get to WFH with you.

Here’s the thing – we’re an enthusiastic group with a strong culture you won’t find at most other shops. We genuinely believe when our employees succeed our clients will, too. Everything we do is focused on that success. If we’ve convinced you that LOOMIS needs to be your new agency home, let’s talk a bit about the specifics:

As a Media Market Specialist, you will be responsible for the research, planning, implementation and follow-through of all media and media-related functions for broad-based media, inclusive of linear television, spot radio, print and out-of-home.

PLANNING/BUYING RESPONSIBILITIES:

• Deliver best-in-class media solutions that employ integrated thinking and ideas.

• Create sound media buys based on a clear understanding of client objectives.
• Develop and execute cost-efficient buys while meeting goals and budgets.
• Establish and adhere to strong negotiating tactics while securing the best price, quality and placement of media weight.
• Monitor media buy performance on a weekly and quarterly basis and arrange for any makegoods.
• Report buy performance in the form of a post-buy analysis and track any compensation owed for under-delivery.
• Review all media invoices and resolve all discrepancies.
• Negotiate added value opportunities that align with client goals.
• Provide regular reporting to the Director of Media on the performance of plan-to-buy activity.
• Perform analysis of historical performance and apply learnings to future negotiations.
• Evaluate additional media opportunities and provide a clear POV to the client.

• Stay abreast of industry trends, market conditions, competitive activity, current events and outside influences affecting the negotiation and clearance of media buys.
• As needed, assist the Director of Media in presenting media plans/buys including objectives, strategy, rationale, and all backup materials.

ADDITIONAL RESPONSIBILITIES

• Bring challenger brand thinking to grow client and agency business.
• Work with the Account Team to continuously develop, monitor, and adjust media schedules based on performance feedback from clients.
• Build strong working relationships with all clients.
• Evaluate and provide point-of-view recommendations for new media opportunities.
• Utilize media research tools and resources to aid in campaign development and track competitive activity.
• Study demographic data and consumer profiles to help identify the desired target audience.
• Extend media thinking to all accounts, not just the ones for which we plan and place media.

REQUIREMENTS:

• 3-5 years of marketing agency media buying experience
• Knowledge of Freewheel (Strata), ComScore, Vivvex, Word, Excel and PowerPoint
• Digital buying experience in OTT/CTV or Addressable TV is a plus
• Self-starter who can work independently and proactively solve challenges.
• Outstanding written and verbal communication, project management and time management skills.

 LOOMIS’ PURPOSE IS TO CREATE MEANINGFUL IMPACT. TO DO THAT WE WILL:

• Embrace The Entrepreneurial Spirit — find opportunity, serve well, and sell value
• Be Driven — hustle, do, chase, and innovate
• Act As Team Players — consider others, unite people, and please don’t say, “it’s not my job”
• Solve Problems — find answers, solve problems, learn, and be curious
• Show Trustworthiness — be transparent and honest