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About The Job

Dallas Symphony Orchestra (DSO) is seeking a creative and detail-oriented digital marketing professional to serve as Digital Marketing Manager, a critical member of the Marketing, Communications & Media and Guest Services team.

Reporting to the Director of Marketing & Audience Development (DMAD), this role is responsible for executing the DSO’s email marketing and website presence in support of ticket sales, subscriptions, and donations. This is a highly collaborative, hands-on role that partners closely with Creative Services, Communications & Media, Guest Services & Ticketing, Development, and Education to bring campaigns to life across owned digital channels, while also managing local digital advertising placements and reporting on performance across all digital properties.

Key Responsibilities

Email Marketing

  • Create compelling email content to drive ticket sales and donations, working in collaboration with Creative Services, Communications & Media and Guest Services & Ticketing
  • Build and manage targeted lists and automations including marketing messaging and pre/post-concert communications
  • Support the Development and Education departments in the creation, approval process, and distribution of targeted email campaigns

Website Maintenance

  • Create, revise, and update pages and forms within the DSO website on behalf of all DSO departments
  • Optimize webpage layout and design to ensure alignment with DSO brand standards
  • Build engaging and interactive major campaign landing pages that generate new concert subscribers, ticket buyers, email subscribers, and donors
  • Collaborate with DMAD on optimizing website functionality and ongoing navigation and overall site updates
  • Work with Guest Services to ensure Tessitura integrations are optimized, creating an easy and secure purchase path for our patrons

Local Digital Advertising

  • Work with DMAD to set campaign timelines—ensuring campaigns are coordinated with other Marketing and Development efforts
  • Manage digital ad buys with local media partners and in-house managed paid digital media
  • Adhere to established concerts budgets, monitoring invoices and keeping up-to-date records

Reporting

  • Regularly track website and other owned web properties for key metrics such as traffic, engagement, conversions and reviews
  • Prepare monthly and campaign-specific post-concert reports
  • Evaluate tactics, assess impact, and adjust strategies to improve the effectiveness of our email marketing and website

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Music Business, Communications or an equivalent combination of education and professional experience
  • Minimum of 2-3 years of digital marketing experience, with experience in email marketing and website management
  • Experience managing local digital advertising or paid media placements, including vendor and budget coordination
  • Working knowledge of website analytics tools (e.g., Google Analytics) and campaign reporting
  • Strong writing and storytelling skills, with copywriting experience
  • Demonstrated ability to think both strategically and creatively
  • Strong analytical skills with the ability to translate data into strategy and decisions
  • Keen attention to brand consistency across marketing materials and platforms
  • Ability to adapt quickly to shifting priorities across multiple concurrent projects
  • Passion for the arts and a commitment to audience engagement and community impact
  • Ability to prioritize and manage multiple projects and deadlines across a variety of internal departments and external partners
  • Ability to troubleshoot and solve problems independently, while initiating and driving programs as a results-oriented team player
  • Proficiency in Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook

Preferred

  • Experience in the arts, entertainment, or nonprofit sector
  • Experience with email service providers, marketing automation platforms, and HTML
  • Experience with website content management systems (CMS), including page building and basic web design
  • Familiarity with Tessitura or a comparable CRM/ticketing platform

Work Environment

  • Some evening and weekend work is expected to support performances, events, and community engagement efforts
  • Hybrid work environment

Values in Action

  • Integrity: Ensures accuracy, consistency, and accountability across digital communications, website content, advertising, budgets, and reporting while using data to make informed decisions.
  • Creativity: Develops compelling digital content, campaigns, and experiences that bring the DSO brand to life and inspire audiences to engage, attend, subscribe, and support the organization.
  • Connection: Collaborates across departments to create cohesive digital experiences that strengthen relationships with patrons, donors, students, and the diverse communities the DSO serves.
  • Respect: Creates inclusive, thoughtful digital experiences by considering the needs of diverse audiences, communicating collaboratively with colleagues and partners, and ensuring patron-facing content is clear, accessible, and welcoming.