About the Job
We’re looking for a hands-on Content Creator who can bring the Wingstop flavor, food, and culture to life across social and digital platforms through compelling visual narratives. A fast-moving visual storyteller who helps Wingstop create more content, more often, and respond to culture faster. This role is built for someone who thrives behind the camera and loves making content at speed: from capturing moments in real time to editing fast-turnaround assets that feel culturally relevant, platform-native, and unmistakably Wingstop. Just as importantly, this person has strong editorial instincts and understands how to identify the moments worth capturing, how to make food look craveable, and how to balance speed with quality.
This role focuses on content creation—the capture, editing, and delivery of always-on social-first content across Wingstop’s owned channels, partnering closely with the Social team, which leads channel management, publishing strategy, community engagement, and performance reporting.
You understand how people consume content across platforms and how to create stories that feel native to each environment. You combine strong creative instincts with an understanding of audience behavior, helping Wingstop create content that earns attention, sparks engagement, and supports broader brand and business goals.
This role requires a balance of creative vision and execution, combining independent creative judgment with hands-on content production. The ideal candidate develops original concepts, determines the creative approach, and produces high-quality content in fast-moving environments where content is often created and published in near real time. You’re equally comfortable shooting on a phone or professional camera setup and have a commitment to balancing speed with quality.
You’ll collaborate closely with creative, social, brand, and marketing teams to help produce work that’s aligned with Wingstop’s brand identity. This role requires strong collaboration, communication, and organizational skills to operate effectively across a highly cross-functional marketing organization.
While this role is primarily focused on content capture and editing, we value creators who bring ideas, strong creative instincts, and curiosity to the table.
Role Responsibilities
- Own day-to-day content capture, editing, and delivery for Wingstop’s always-on social and digital channels.
- Develop original creative concepts and visual narratives that support Wingstop’s brand, marketing objectives, and cultural relevance.
- Apply strong editorial and creative judgment to identify content opportunities aligned with Wingstop’s brand, audience, cultural moments, and business priorities.
- Create content that showcases Wingstop’s food in a craveable, abundant, and brand-appropriate way across all formats and platforms.
- Partner with Social, Brand, and Creative teams to translate campaigns, cultural moments, and business priorities into social-first content.
- Support campaigns, partnerships, influencer activations, and live events through content capture, editing, and real-time storytelling.
- Help increase Wingstop’s ability to create and publish timely, culturally relevant content by identifying and capturing moments worth sharing.
- Maintain a consistent visual identity and creative standard across content outputs while balancing speed with quality.
- Manage multiple projects simultaneously while operating effectively within cross-functional workflows involving internal teams, agencies, creators, talent, and external partners.
- Stay informed on evolving platform behaviors, creator trends, and emerging content formats to continuously improve creative output.
- Bring a proactive, resourceful, and solution-oriented approach to content creation, production challenges, and creative opportunities.