March 2021 Print

President's Report

Today is International Women's Day!  I feel fortunate to know so many empowered women who have made an extraordinary impact in our media community.   Celebrate the wonderful women who have made an impact in your world.  Today especially.  

Here are some updates:

Student Media Tour - The 13th Annual Student Media Tour will be virtual this year.  We will announce the date and virtual tour information in the next week or so.

Gala - We are moving our 38th Annual Awards  of Excellence gala to the fall (date TBD).  We are hoping to have an in-person/virtual hybrid event. 

Awards of Excellence - We have tweaked the categories this year, call for nominations will be sent out in the next few weeks.  Start thinking about an extraordinary person you want to nominate.

Silver Award of Excellence - It is with great pleasure that I announce AWM DFW’s 2020 Silver Award of Excellence recipient – Vivian Unger!!

The Silver Award of Excellence is a lifetime achievement award that can only be received once. Individuals are nominated based on the following criteria:

  • Above reproach in regard to the hiring and promoting of women
  • Above reproach in regard to promoting and benefitting the media business
  • Directly contributes to the community at large
  • Has made a direct, positive impact on our media community
  • Solely represents a commitment to excellence and whose accomplishments are an example to others in our business and community


Vivian embodies all of these characteristics and we look forward to celebrating her at our gala this fall!

AWM National news - In its 70th year since inception, the Alliance for Women in Media and its Foundation (AWM/F) are pleased to announce their 2021 National Board of Directors.  Click here to see the full board and officers. 

If you have lost your job, or know of someone that has lost their job, please submit a resume, headshot, and fields of interest to our team. We will post to our LinkedIn page to increase the candidate’s visibility.  We are here to support you!  Submit to: [email protected]

If you have any job postings, please email us at [email protected] so we can post these openings to our job board.

IHere's to all the fearless women (and men) out there - have a fantastic day!!

Warmest regards,

Adella Fremstad-Nolden

AWM DFW President



Rachel Brittenham

The Loomis Agency


  • How did you join the industry and what was your first position?
    I joined the industry as an intern with Harrington Righter Parsons (now COX Reps). My first position was a sales assistant with the rep firm. Well an intern if you want to be technical.

    What can you tell us about your current role? 
    My title says Sr. Media Buyer, but like most people I wear multiple hats. On top of buying and planning for our client (Texas Oncology, Dairy Queen, Fitness Connection just to name a few), I'm working with both our traditional and digital teams to create convergence media opportunities for our clients. I seek opportunities to connect the agency with non-profit organizations and college/university marketing and advertising programs. 2020 was a trying year as we all know, but there were a few good things that happened. Last summer I was able to help create the agency's solidarity team. This team was created post George Floyd to increase our efforts in diversity and inclusion. Since the creation of this program we have developed a book club, created a partnership program for minority owned businesses with a focus on people of color.

    What advice would you give someone new to our industry? 
    Don't lose your passion and never stop dreaming. We sometimes get so caught up in our careers that we forget why we wanted to be in this business. Your passion and your dreams are what keep you motivated and activated personally and professionally. Lastly, be intentional, build relationships and don't be afraid to fail.

    What do you love most about our industry?
    I love that we have the ability to create and meet so many amazing people. 

    What’s something about you (a fun fact) that not many people know?
    I used to be a hip hop dance teacher and back up dancer.

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