October 2020 Print

President's Report

Happy Fall Y'all!

GALA:  After all the planning,  re-planning and more planning (third times the charm) our annual Awards of Excellence Gala is just 5 days away!!!  Our gala committee has done a tremendous job making this year's gala extra special.  We invite you to join us in watching the Live Premiere of the 2019 Awards of Excellence Gala on Thursday, October 8 @ 6 pm.  Tune in on YouTube live: https://youtu.be/QqDPWrFA6Yc or Facebook live: https://www.facebook.com/events/752626795293843/

The theme for the evening will be The Roaring 20s!  This is a special night; it brings people from all facets of the media industry together to honor the best of the best from TV, radio, out of home, digital and Dallas based ad agencies. Click here for the list of 2019 Awards of Excellence nominees.

In addition to our printed program, we are offering a virtual program (complete with videos) to download a copy, click here.

Are you hosting a watch party?  Be sure to tag us #AWMDFWGALA #AWMDFW so we can share your photos.  

Our silent auction is  live!  Check out our wonderful selection of silent auction items or purchase a  cork @ the Wine Pull here.

A huge thank you to our sponsors:  NBC/Telemjundo, WFAA, Spectrum Reach, Ampersand, CW33, The Richards Group, Cumulus Media, Entercom, Camelot Communications, Carvertise, Nexstar Digital, Viant/Adelphic, Univision, The Barbershop Marketing, Digital Remedy, Loomis, Gamut, Asher Media, iHeart Media, VIBE/STREAM TV and Target Productions.  We could not have done it without your support!!  

JOB SEARCH:   The past few months have been beyond challenging for everyone.   If you have lost your job, or know of someone that has lost their job, please submit a resume, headshot, and fields of interest to our team. We will post to our LinkedIn page to increase the candidate’s visibility.  We are here to support you!

Submit to: [email protected]

JOB BOARD: If you have any job postings, please email us at [email protected] so we can post these openings to our job board.

INTERESTED IN GETTING INVOLVED?  We are always looking to expand our volunteer pool for Student Media Tour, Media Con, Gala, Battle of Media Stars etc. This is a great way to get involved and network.  Please email [email protected] 

COVID19 MEMBERSHIP DISCOUNT:  For a limited time a Professional Membership will be discounted to $50 (through December 31, 2020), this is good for new members or membership renewal.  Click here to take advantage of the membership discount.

We have a new LinkedIn page!!  Check it out here

Warmest regards,

Adella Fremstad-Nolden, 2019-2021 President

Dallas Area Alliance for Women in Media Foundation, Inc.

[email protected]


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Member Spotlight

Asher Media

1. How did you join the industry and what was your first position?
I learned about Media in advertising while studying at The University of Texas at Austin. I interned for Becky Bridge at Lee Tilford Agency and fell in love. I started as a Media Estimator at McCann Erickson in Dallas working on the Texas Instrument business in the B2B space of Semiconductors and Defense.
2. What can you tell us about your current role?
Leading a smart group of media professionals at Asher Media, Avalanche Media Group and AMI Media Services is my dream job. Three companies sound like a lot but we’re one big family providing smart solutions for our clients. I love the constant industry changes and the variety of businesses we work on.
3. What advice would you give someone new to our industry?
Diversify yourself! I spent 2 years in B2B then transitioned into B2C media through the deregulation of telecom. Work on big clients and small clients. The more experience you have, the more valuable you become to your clients.
4. What do you love most about our industry?
The people! We are a FUN bunch. I love everyone I work with in the office, the clients and our media partners! There’s never a dull moment in this industry.
5. What’s something about you (a fun fact) that not many people know?
I turned down my first job offer at Moroch in Dallas because my boyfriend at the time asked me to move to San Francisco with him (he was a Navy pilot). I had interviews set up with top agencies and some of my belongings had already been shipped. A week before making the move he got cold feet and broke up with me. I thought my advertising career was supposed to start in San Francisco but God knew I was destined to make my mark in Dallas. I met my husband 4 weeks later at my first job at McCann Erickson. The ex-boyfriend and I are still friends today.

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