May 2020 Print

President's Report

I hope this note finds you well.  Needless to say, the last several weeks have had an impact on us, our families, and our day-to-day lives.  I hope you and your family are safe and healthy.  As we navigate the new normal together, finding small ways to lift our spirits is more important than ever.


Our incredibly committed board members are working on putting together a comprehensive Mentorship program to ensure that we continue to support our new graduates who are entering the workforce; and young professionals, that may have been laid off, to help them continue to grow and advance their career. The program pairs students and young professionals (been in the business 3 years or less) working in radio, television, film, digital, outdoor and print with professionals who are recognized leaders from all aspects of broadcasting. Stay tuned for more information and how to apply in the next few weeks.


The 12th Annual Student Media Tour was Friday, March 6, 2020. We conducted four consecutive tours in the following areas:  Fort Worth/Arlington, Dallas, Irving/Grand Prairie, and North Dallas/ Frisco.

There were 92 students  that eagerly participated from  UNT, Texas A&M, UTA, The Ohio State University, NW OSU, Baylor and TCCC.

BIG THANK YOU TO OUR MEDIA HOSTS:  Richards Group,  Flight School/FX, Cumulus, WFAA, Mavericks BB, iHeartMedia, AMS Studios, Loomis, The Star,TruMC, Six Flags, Radio Ranch, Balcom Texas Motor Speedway, eSports, Yea Networks, FOX Sports SW, NBC Universal,Texas Live and CRM Studios.

A BIG THANK YOU TO OUR SPONSORS:  Papa John’s, FOX Sports SW, NBC Universal, iHeartMedia, ComScore,  Space and Time Media Services.

You have made a difference in the next generation of media professionals!  

Pictures from the Student Media Tour can be found here.


The Awards of Excellence Gala has been rescheduled!  The new date is Thursday, August 20, 2020 at the Hyatt Regency Reunion.  The theme for the evening will be The Roaring 20s!  This is a special night; it brings people from all facets of the media industry together to honor the best of the best from TV, radio, out of home, digital and Dallas based ad agencies.  The 2019 Awards of Excellence nominees are in!   Click here for the list of nominees.

Ticket/table reservations can be purchased here.

Congratulations to you all; we cannot wait to celebrate with you!


We will honor our friends and colleagues, who have worked in our industry and passed away within the last 12 months, at the gala.  Please forward their name and a photograph to [email protected] by July 1, 2020.  

There is no time like the present, for all of us to take inventory of the relationships and community we rely on and serve.  We are grateful to all of you for being a part of

our community of media professionals in the Dallas/Fort Worth area.

Stay safe and healthy,

Adella Fremstad-Nolden
2019-2021 President
Dallas Area Alliance for Women in Media Foundation, Inc.
[email protected]

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Member Spotlight

How did you join the industry and what was your first position?   I joined Radio One in December of 2011. It was my first job in the media industry. I had previously worked in social services.

What can you tell us about your current role?   I am the Local Sales Manager for Radio One- Dallas. I work alongside our account executives to generate campaigns for clients that ultimately become revenue for the company. I work with a great staff that has become like family. We work really hard, but take time to have fun together.

What advice would you give someone new to our industry?  I would tell someone new to the industry to get out and meet people outside of their own organization. There are so many great people in our industry with so much knowledge about anything you can think of. You never know when an opportunity may arise and it’s great to know that someone can vouch for your talent and skills. Also, almost everyone I’ve met in the industry are fun, personable people. Take time to network, join organizations like AWM, and be a positive face of the media community.

What has changed since you started working in media?  A lot of face-to-face interactions have moved to online interactions. Where there were many lunch meetings, this has declined due to people’s schedules and workloads.

What inspired you to become involved in Alliance for Women in Media?  What inspired you to join the Board?  I get many stares when I tell people I am on the board for the Alliance for WOMEN in Media …since I am obviously not a woman. However, I began volunteering with the organization a few years back and I saw the great impact it has on our local media community. From the small workshops to the big events such as the annual Gala, the DFW Chapter of AWM is consistently bringing opportunities for others to learn, network and have fun outside of our normal business interactions. I have met many great people in this organization that have become friends, mentors and taught me other aspects of being in this industry. Who wouldn’t want to be involved in something like that?

What is the one truth that has held constant throughout your career?   Be kind to others….not just in my career, but in life.


 If you could go anywhere, or do anything for your life’s work, what would that be?  I would like to be an inspiration and mentor to other young black men to join the media industry so that our perspective and experiences can be heard and considered.  


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