January 2021 Print

President's Report

Happy New Year!

Undoubtedly, 2020 was one of the most trying and unprecedented years to navigate through in many of our lifetimes. With the COVID-19 pandemic, many of us experienced personal loss of family, friends and loved ones, many of our friends and colleagues lost their jobs and had to reset life as they knew it.  It hasn’t been easy.  But each new day brings the promise of a brighter tomorrow, and I know we are all looking forward to getting a fresh start in 2021.  

If you have lost your job, or know of someone that has lost their job, please submit a resume, headshot, and fields of interest to our team. We will post to our LinkedIn page to increase the candidate’s visibility.  We are here to support you!  Submit to: [email protected]

If you have any job postings, please email us at [email protected] so we can post these openings to our job board.

Before we get too far into the new year, I’d like to take a few minutes to recap our 2020 accomplishments and express my heartfelt gratitude to our members, our volunteers, our Student Media Tour hosts, our board members, and our sponsors  Thank you for your support, thank you for your feedback, and thank you for your passion for our mission. I’m humbled by your generosity.  We could not do this without you!!

2020 highlights:

On February 20th we hosted our annual Battle of the Media Stars at The Grove At Harwood.  14 teams battled it out to win the coveted Golden Shoe award.  Congrats, again, to team ABC Spots Sales and Moroch.  Highlights from Battle can be found here.

The 12th Annual Student Media Tour was held on Friday, March 6.  We had over 100 college students, majoring in Advertising, Broadcast Journalism, PR, Communications, Marketing and allied fields participate.  The tour offered a glimpse into television, radio, advertising, PR, and sports marketing companies.    Department heads shared career insights and presented internship opportunities to the students.  Thank you to our Tour hosts:  NBC/Telemundo, Six  Flags, Cumulus Radio, Texas Live!, The Star, Year Networks, WFAA, TRUth, Texas Motor Speedways, iHeart Media, Loomis Agency, Flight School, Esports Stadium, Balcom Agency, The Richards Group, AMS Pictures, 95.9 The Ranch, Dallas Mavericks, CRM Studios and Fox  Sports Southwest.  Highlights from the Student Media Tour can be found  here.

After many months of planning and rescheduling, our 37th  Annual Awards of Excellence gala was held virtually on Thursday, October 8.  During the virtual gala, we celebrated Kalyn Asher receiving the Silver Awards of Excellence, we distributed scholarship checks to 3 very deserving college students and we celebrated the accomplishments of our peers that received the 2019 Awards of Excellence. (here’s a link if you’d like to view the virtual gala again)

We truly appreciate all of our sponsors – WFAA, NBC/Telemundo, Spectrum Reach, Ampersand, CW33, Cumulus Radio, Entercom, Carvertise, Nexstar Digital, The Richards Group, Camelot Strategic Marketing & Media, Cantina Laredo, iHeart Media, Outfront Media, Gamut, Asher Media, Loomis Agency, Adelphic by Viant, The Barber Shop.and Univision.  And special thanks to Target Productions and  Free Martin Marketing & Advertising for the countless hours producing our virtual event.

Now it’s time to focus on the future! 

Silver Award of Excellence - Call to Nominate: 

If you’d like to nominate someone for the Silver Award of Excellence, please email Veronica York at [email protected] by Friday, 1/22/21.  The nomination form and two letters of recommendation are due by Wednesday, 2/10/21.  The intention to nominate and the entire nomination process must be executed without the knowledge of the nominee.  ALL NOMINATIONS ARE CONFIDENTIAL

The entire AWMDFW Board of Directors can’t wait to see you again!! In the interim, just know we are lining up some amazing virtual programs (lunch and learn opportunities and virtual happy hours) so we can engage and connect with each other.   We will be announcing information on the 2020 Awards of Excellence very soon, so please stay tuned.

In closing, all of us at the Dallas Area Alliance for Women in Media want to thank you for your loyalty and support this past year.  Wishing you good times, good cheer and all the best in 2021.

Warmest regards,

Adella Fremstad-Nolden

AWM DFW President

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Member Spotlight

1. How did you join the industry and what was your first position?
I started in media as a senior in college with multiple internships. I worked in the promotions department for WBAP during the week and the newsroom for KRLD on the weekends.

2. What can you tell us about your current role?

As a Sr. Account Executive for iHeartMedia, I have the privilege of being a problem solver for businesses in the United States. I work hand and hand with them to help with their business objectives, creative ideas and all implantation of their marketing campaigns. My mentor instilled in me that as an AE we are the face of the company and we are responsible for the client from inception to collections.

3. What advice would you give someone new to our industry?

Listen and learn. Ask lots of questions, don’t be a “salesperson”, be a problem solver and stick with it. Sales is a roller-coaster and you will have lots of ups and downs, but people like to work with people they trust. Be the expert in your field, build trust with your customers and be REAL.

4. What do you love most about our industry?

I get to work with some amazing clients who trust me and lean on me for their marketing solutions. When they succeed, I, and iHeartMedia succeed. Plus, every day on the job is different and that’s HUGE for me!

5. What’s something about you (a fun fact) that not many people know?
There's 2 of me 😉! I’m a twin to another girl name Karen and my baby brother and sister are twins, Sam and Samantha.


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