36th Silver Award of Excellence Winner Announced

FOR IMMEDIATE RELEASE                                                                                                                                      


Alliance for Women in Media Announces 36th Silver Award of Excellence Winner

Sandra Connell, Talent Dynamics 

Sandra ConnellThe Dallas/Fort Worth chapter of Alliance for Women in Media (AWM) has named Sandra Connell, President of Talent Dynamics, as the recipient of the 36th annual Silver Award of Excellence Lifetime Achievement Award.

The Silver Award of Excellence Lifetime Achievement Award is presented annually to a media professional in Dallas/Fort Worth who is above reproach both in regard to the hiring and promoting of women and promoting and helping the media business; directly contributes to the community at large; has made a direct, positive impact on the DFW media community; solely represents a commitment to excellence; and whose accomplishments are an example to others in the media and business community.

For more than 40 years, Sandra has been making an impact on the media business. She is admired as a leader in the television news business for her integrity, expertise and her influence on countless careers. She leads a team of media specialists and coaches, that serve stations, networks, syndicators, business and broadcast professionals worldwide. She has profoundly affected many, not just through recruitment and consulting, but by being a real advocate and mentor. From assisting someone just out of college as they begin their journalism career to placements of News Directors and/or General Managers, Sandra is there and treats all people and all levels as equal. Her unparalleled contacts in the business have put Talent Dynamics in the top tier of media recruiting and coaching in the US and abroad.

In a male dominated field, Sandra has been a trailblazer and has opened doors for women across the country, literally giving them a voice and making dreams come true. She has directly influenced HOW we watch television news, WHO we watch on television news and has made them better, professionally and personally. Her clients include all major networks, network affiliates, cable networks and known personalities. “Sandra has an experienced eye for talent, supported by an intuitive sensibility towards fit and chemistry. Finding the right people, for the right jobs, helping build newsrooms that work as a team”, Larry Wert, President of Tribune Broadcasting and former President/GM/VP NBC.

As one of the most respected and important voices in the industry, Sandra’s opinion is valued and her advice, respected. Angela Betasso, CRO Tribune Broadcasting, says “I am privileged to have known Sandra for over 15 years. She is of strong character and strong heart. She has influenced all ownership executives across the country, for decades, to hire and advance women and minorities by placing them in key anchor and reporter roles.”

Both Mike Devlin, retired President and General Manager of WFAA-TV, a Tegna station and Mark Ginther, former Vice President of News, KXAS NBC 5 and current Director of News Operations for Sinclair Broadcast Group, note the impact Sandra has made on the news business. Citing her vision, compassion and commitment, with a real heart for people, that has put her in a category of her own. Sandra leads by example and continues to be a role model and mentor to many.

Kathy Clements, COO Tribune Broadcasting, formerly Sr VP/Media Operations at Belo, may have said it best, “A dynamic executive right here in DFW, but known across the county…Sandra IS Talent Dynamics.”

Sandra has unequivocally changed the face of broadcast television news and we are all better because of her influence.

The 36th Annual AWM Awards of Excellence Gala recognizing Sandra Connell and top DFW media professionals will be held Thursday, April 18, 2019 at the Dallas Hyatt Regency Hotel. For more information about the gala, go to

Alliance of Women in Media is a national, nonprofit organization of men and women who work in the media and allied fields. Founded in 1951 as American Women in Radio and Television, AWM (formerly American Women in Radio and Television) is proud to represent men and women engaged in all aspects of creating high-quality media and related services. AWM harnesses the promise, passion and power of women in all forms of media to empower career development, engage in thought leadership, and drive positive change for our industry and societal progress.