News & Notes

Member Spotlight - Amy Hall

Can you give us a few personal details about your life?
I have lived in 7 states, but moved to Dallas in 2004 and cant imagine calling any other city home. Co-founded driversselect when I moved to this market. I have two boys that are 8 and 10. They take up most of my time outside of work. I have a wonderful supportive fiancé, Cy Phyfer, who helps me get it all done. I prefer to be in the background and really let my team shine and take the spotlight.

How did you get into the industry and what was your first job? 
I went to art school, but did not want to be a starving artist. I got my first job in the creative department of an advertising agency and that gave me a taste of agency life. My career took many twist and turns after that, but I think the seed was planted long ago. I love how everyday is fast paced and there are always new challenges and opportunities. I am constantly evolving and growing professionally and that is what I enjoy most.

What can you tell us about your current job?
I am currently President of The Barber Shop Marketing. We are a full service advertising and marketing agency. I get to lead an incredible team that is caring and committed to helping our clients grow their businesses. Our clients are primarily local and regional and our sweet spot is working with companies in a high growth phase. I am also grateful to Liz Barber, the founder of our agency, trusting me to carry on her legacy a little over a year ago. I have big shoes to fill, but we are excited for this new chapter at The Barber Shop.

What advice would you give someone new in our industry?
Find your strength and nurture it. Don’t try to be all things to all people and definitely don’t try to be something you’re not. Your strengths will be the unique value proposition to your clients. Also, own your mistakes and learn from them. We all make them. We are in an industry that moves so fast, don’t be afraid to be human.

Have you had a mentor?
Several, but one in particular lead me to where I am today, my first client. I met him when I was selling media at CBS and our relationship was a little rocky at first. He was working with an agency and I was his rep. The agency was not meeting his needs and we butted heads on his plan quite a bit. The agency got let go and he felt really taken advantage of and would not meet with me. I didnt give up and reached out every week for three months until he took a meeting. It took another three months for him to trust me enough to start working with me again and now five years later, it is one of my most valued professional relationships. He saw something in me that I did not see in myself at the time. He encouraged me to go out in my own and helped coach me through my fears and doubts. He would tell me after every meeting that I was more and had more to offer and encouraged me to be brave and not sell myself short. It took me three years to have the courage to follow his advise. I would never be where I am today without him.

Provide details of your role with AWM and what does it mean to you?
I am pretty new to the organization, but look forward to deepening my involvement. Over the last year, it has provided valuable networking opportunities within the industry. While the organization is open to everyone, I love meeting all of the dynamic working women that are members. It really is wonderful when career oriented women are supporting and encouraging each other, while balancing family life. 

What is the one truth that has held constant throughout your career?
If you do business the right way, you can’t help but be successful. The right way is often the hard way. It means turning down clients because it is the right thing for them or walking away from a deal. It is hard sometimes because we are all competing for ever shrinking budgets and more fragmentation than ever. We care so much and put so much into our work, it does not make sense to do something that we know won’t work. I have seen this short term loss turn into a much longer term gain. We gain the trust and loyalty of our clients and they feel as if we are an extension of their business. It is, in the end, about them and not us.