Silver Award of Excellence

The Richards Group’s Stan Richards Named DFW-AWM 34th Silver Award of Excellence Recipient 

DALLAS (February 24, 2017) -- The Dallas/Fort Worth affiliate of Alliance for Women in Media (AWM) is pleased to announce that Stan Richards, founder and principal of The Richards Group, is the recipient of the 34th annual Silver Award of Excellence Lifetime Achievement Award.
Stan RichardsSilver Award of Excellence Lifetime Achievement Award is the most prestigious award given by the DFW-AWM chapter, it is presented annually to a media professional in Dallas/Fort Worth who is above reproach both in regard to the hiring and promoting of women and promoting and helping the media business; directly contributes to the community at large; has made a direct, positive impact on the DFW media community; solely represents a commitment to excellence; and whose accomplishments are an example to others in the media and business community.

Stan founded The Richards Group as a freelance practice after graduating from Pratt Institute in New York. His work has received awards in virtually every major competition in the world, and broader recognition has followed. 

He was chosen by the Dallas Society of Visual Communications as “the single individual who, over his career, has made the most significant contribution to the advancement of creative standards in the Southwestern United States.” His alma mater, Pratt, honored him with a Distinguished Alumnus Award. The leading trade magazine, Advertising Age, featured Stan as a cover story; he was included in The Wall Street Journal’s “Giants of Our Time” series; named an Entrepreneur of the Year by Inc. magazine and most recently was selected to be inducted into the Advertising Hall of Fame’s 2017 class.

The University of Texas honored Stan with its Reddick Award for leadership in communication, preceded by honorees Walter Cronkite, Ted Turner, and Bill Moyers. Southern Methodist University announced the Stan Richards Creative Chair and, in the same year, Stan received the AIGA Gold Medal, the award for career achievement in design. 

In 1999, Stan received the highest honor available to a creative with his election to the Art Directors Hall of Fame, joining such luminaries as Walt Disney, Norman Rockwell, and Andy Warhol. 

And in 2014, the University of Texas renamed its nationally recognized advertising program the Stan Richards School of Advertising & Public Relations. 

In addition, Stan serves, or has served, on many boards: The Salvation Army, Episcopal School of Dallas, YMCA, Cooper Aerobics Enterprises, Dallas Symphony Association, United Way, the Creative Committee of the 4A’s, Pratt Institute Board of Trustees, and the Mayo Clinic Center for Innovation. 

Apart from business, Stan’s interests include skiing in Utah and fly-fishing the backwaters of Laguna Madre. He is an avid runner, having logged 45,000 miles. 

In her nomination of Stan Richards, Diane Fannon, Principal at The Richards Group, said “This agency began in the corner of Stan’s garage apartment. And it has grown, blossomed, and achieved industry milestones because of Stan’s ability to recognize talent and foster an environment where that talent has the freedom to thrive.”

Stephanie Vanderlinden, Principal at The Richards Group, added “I think you’d be hard-pressed to find many agencies that have women at the helm of their analytics, media, new business, public relations, brand management, creative, and strategy teams. But we do. And we have for a long time.”

The 34th Annual AWM Awards of Excellence Gala recognizing Stan Richards and top DFW media professionals will be held Thursday, April 13, 2017 at the Dallas Hyatt Regency Hotel at 6:00 PM. For more information about the gala, go to

Alliance of Women in Media is a national, nonprofit organization of men and women who work in the media and allied fields. Founded in 1951 as American Women in Radio and Television, AWM (formerly American Women in Radio and Television) is proud to represent men and women engaged in all aspects of creating high-quality media and related services. AWM harnesses the promise, passion and power of women in all forms of media to empower career development, engage in thought leadership, and drive positive change for our industry and societal progress. 

 Past Recipients 1983-2014

'83 John Criswell  '84 Ron Chapman  '85 Norm Campbell  '86 Frank O'Neil 
'87 Mary Haag '88 Patty Parker '89 Dave Lane '90 Susan Ziller 
'91 Gary Hill  '92 Paula McStay  '93 Elizabeth Criswell  '94 Doug Adams 
'95 Greg Regian  '96 Shirley Ward  '97 Rick Mills  '98 Tom Kalahar 
'99 John Hare  '00 Jean Ann Cooper  '01 Dan Bennett  '02 Susie August 
'03 Kathy Clements  '04 Mike Irvine  '05 Larry Speigel  '06 Sandy Cooke 
'07 Karen Coffey  '08 Brenda Wurst  '09 Judy Miller  '10 Angela Betasso 
'11 Kathy Saunders  '12 Jon Heidtke  '13 Gloria Campos  '14 Liz Barber 
 '15 John Poroyea