AWM Scholarships

We want to congratulate this year’s recipients of the Irene Runnels –Paula McStay $5,000 scholarships, Rita de Obarrio & Breck Faught.


        Rita de Obarrio is one of our recipients for this year’s Irene  Runnels- Paula McStay  Scholarship. Rita is an  international student  currently attending SMU with a double  major in  Advertising and Psychology and a minor in Business. She plans on    graduating in May  2018. During her college enrollment, Rita took on two internships  to gain knowledge in the advertising world. One with 4Ever Magic Corp (Disney  consumer products) and the other in Panama City as  a digital  assistant where she  was  able to create a social playbook for Lexus &  Toyota. She believes the more we earn and know, the more creative we can be. For her, women such as  Paula McStay serve  as an inspiration and reminder that, regardless of our gender, through hard  work we  can achieve great things and make positive influences in every field. After her undergraduate graduation, she would like to continue her studies by pursuing a master’s degree in marketing management at Bocconi University in Milan, Italy. Her goal is to utilize her education to make an impact internationally in today’s advertising industry. 



    Breck Faught is also one of our recipients for this year’s Irene  Runnels- Paula McStay Scholarship.  Breck is currently attending  Texas  Tech University with a major in Advertising and a minor in  Business. She  plans on graduating in May 2018.  Along with owning  her own  photography business since May of 2011, Breck has held  multiple  positions in the advertising field, such as a local  reporter/photographer  for Town Talk Radio and a social media  director at Exceptional Events  Texas.  While managing a small  business, participating in extracurricular  activities, volunteering in various organizations, Breck has maintained an overall 4.0 GPA and remained on the President’s list for Fall 2015, Spring 2016 & Fall 2016. Breck feels that the heart of advertising is uniting the consumer and the advertiser. And she believes her entrepreneurship and recent work experiences have influenced her ability to do just that. 


Scholarship Program
In 1960, the Alliance for Women in Media became the first professional broadcasting organization to establish an educational foundation. Our mission is to utilize the media to create positive change. The Alliance for Women in Media Foundation supports educational programs, charitable activities, public service campaigns and scholarships to benefit the public, the media and allied fields.

The Dallas Area Alliance for Women in Media Foundation, Inc. awarded two scholarships totaling $10,000 in the names of Irene Runnels, a distinguished and respected Dallas broadcaster and Paula McStay, a former Fort Worth advertising executive.  These scholarships, available in early 2017, will be administered through the University Financial Aid Office and must be applied toward undergraduate or graduate tuition only.

The Irene Runnels-Paula McStay scholarship was awarded to (2) college students attending a Texas public or private university that offers radio, television, film, public relations, advertising/communications or broadcasting as the major emphasis of study.

Applicants were considered on the basis of educational and career goals in their major field of study, activities and honors, service to community and references.  The scholarships were acknowledged at the Dallas Area Alliance for Women in Media Foundation Award of Excellence Gala on April 13, 2017.